Sunday, September 6, 2009

Parse this sentence:

"Is there anyone alive who hasn't seen All About Eve -- anyone who doesn't love movies, that is?"

That's Edward Guthmann of the San Francisco Chronicle, quoted on the Netflix "Critics" tab for All About Eve.

So, is there anyone alive who doesn't love movies? The answer: Yes.

Out of all of these non-movie lovers, how many of them haven't seen All About Eve?

Pretty much all of them, I think.

Yes, Edward used to get paid to write sentences like that. Somebody at Netflix gets paid to find them and quote them.

In order for me to get paid to produce something, I have to make sure that what I'm producing actually works.

Cheers, Ed.