The New York Times published a nice little piece on mathematicians and computer programmers who've taken on the $1 million Netflix challenge.
Personally, I think the million dollars Netflix is offering is chump change compared to what they'd get out of it. Those who've taken up the challenge have been caught up by the magpie effect that business owners have used to exploit puzzle-solvers for hundreds of years. See how long that million lasts, suckers.
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